Keyword Research for Shopify Stores
Keyword research is the foundation of all Shopify SEO. Without knowing what terms your customers are searching, every other optimisation - meta titles, schema, content - is guesswork. Shopify stores have four main URL types that map to different keyword intents: product pages, collection pages, blog posts, and landing pages. Each requires a distinct keyword strategy.
Why This Matters for Your Rankings
Targeting the wrong keywords means your pages compete for terms with no commercial intent or too much competition to rank for
Collection pages typically rank for broader category keywords with 10-100x more monthly search volume than individual product keywords
Google Search Console reveals the exact queries your store already ranks for - the fastest source of quick-win keyword opportunities
Mapping keywords to specific Shopify URL types prevents keyword cannibalization where multiple pages compete for the same term
Common Issues We Find
Product pages targeting the same keyword as their collection
When a product page and its parent collection both target "women's leather boots", they compete against each other, splitting ranking signals and weakening both.
Collections using generic names with no keyword research
Collection titles like "New Arrivals" or "Sale" have near-zero search volume. Renaming to "Women's Running Shoes Sale" can drive significant organic traffic.
Blog posts not targeting informational keywords
Blog posts optimised for the same transactional keywords as product pages waste the blog's ability to capture top-of-funnel research traffic.
Ignoring Google Search Console performance data
Most stores are already ranking on pages 2-3 for dozens of keywords. These are the easiest wins - a content update can push them to page 1.
No keyword mapping document
Without a spreadsheet mapping each target keyword to a specific URL, teams inadvertently create new pages that cannibalize existing rankings.
How SEOScan Detects This
Keyword cannibalization scan
We compare meta titles and headings across your pages to detect multiple pages targeting the same or very similar keywords.
Title keyword relevance check
We verify that your meta titles and H1s contain terms that match likely user search intent for that page type.
Collection name analysis
We flag collection pages with generic, non-keyword-rich names that offer no search visibility benefit.
Content gap detection
We identify key product and category keywords that appear in your content but lack a dedicated optimised page.
Search Console integration check
We verify whether your store has Google Search Console connected, which unlocks the most accurate keyword data available.
Quick Wins
Actions you can take today - no developer needed.
Connect Google Search Console to your Shopify store today if you haven't already. Go to Search Console > Performance > Search results and filter by "Queries" - sort by "Impressions" to see keywords you're almost ranking for.
Run your top collection names through Google's free Keyword Planner or Ahrefs free tier. If "New Arrivals Women" has zero volume but "Women's New In Clothing" has 8,000 monthly searches, rename the collection.
Create a simple spreadsheet with three columns: URL, Primary Keyword, Monthly Volume. Fill it in for your top 20 pages using Search Console data. This is your keyword map.
Look for keywords in Search Console with 100+ impressions and position 8-20. These are your best quick wins - update the page's H1, meta title, and first paragraph to include that keyword more explicitly.
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