Internal Linking for Shopify SEO
Internal links are how Google discovers your pages and understands which ones are most important. A strong internal linking structure passes authority from your homepage to your product and collection pages. Most Shopify stores have weak internal linking that leaves valuable pages undiscoverable.
Why This Matters for Your Rankings
Internal links pass ranking authority (PageRank) from strong pages to pages you want to rank
Google discovers new and updated pages by following internal links from pages it already knows
Orphaned pages with no internal links pointing to them are essentially invisible to Google
Anchor text in internal links tells Google what the target page is about
Common Issues We Find
Broken internal links
Links pointing to deleted products, old collections, or renamed pages return 404 errors and waste link authority.
Orphaned product pages
Products not included in any collection or navigation have no internal links and Google may never find them.
Redirect chains
Links that go through multiple redirects (301 → 301 → page) lose authority and slow crawling.
Missing cross-links
Related products and collections not linking to each other miss opportunities to pass authority.
Navigation depth issues
Important pages buried 4+ clicks deep from the homepage are seen as less important by Google.
How SEOScan Detects This
Link crawl analysis
We follow all internal links on your scanned pages and check for 404s, redirects, and errors.
Orphan page detection
We identify pages with zero internal links pointing to them.
Redirect chain detection
We trace redirect paths and flag chains longer than one hop.
Link depth mapping
We measure how many clicks each page is from the homepage.
Anchor text analysis
We check that internal link anchor text is descriptive and relevant.
Quick Wins
Actions you can take today - no developer needed.
Add a "Related Products" section to every product page using a Shopify app or theme feature. This creates automatic internal links between related items.
Include 2-3 internal links in every blog post pointing to relevant collection or product pages. Use descriptive anchor text matching the target page's keyword.
Ensure every product is assigned to at least one collection so it has a path from the homepage. Products with no collection have no natural internal link path.
Run your store through Screaming Frog's free tier (up to 500 URLs) or our scanner to find all broken internal links in one go.
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