Blog SEO for Shopify
The Shopify blog is one of the most underutilised SEO assets on the platform. Blog content captures top-of-funnel informational traffic - shoppers researching before they buy - and funnels that traffic to your product and collection pages. Done right, a well-structured Shopify blog can drive as much organic traffic as your entire product catalogue.
Why This Matters for Your Rankings
Informational blog posts rank for research-phase keywords ("how to choose a running shoe") that product pages cannot target
Blog content with strong internal links to products creates an authority pipeline that boosts product page rankings
Article schema and author markup are E-E-A-T signals that Google uses to assess content quality and trustworthiness
Blog posts are among the most linkable content types - each post that earns backlinks passes authority to your entire domain
Common Issues We Find
Missing Article schema on blog posts
Without Article JSON-LD including author, datePublished, and headline, your blog posts miss out on rich results and E-E-A-T signals.
Blog URL structure including dates
Shopify blog URLs like /blogs/news/2022-01-15-my-post include dates that make content look outdated and are harder to update.
No internal links from blog posts to products
Blog posts that don't link to relevant products fail to pass any of their authority to your commercial pages.
Uncontrolled tag taxonomy creating thin pages
Every blog tag in Shopify creates a new URL at /blogs/[blog]/tagged/[tag]. With no strategy, this creates dozens of thin duplicate-like pages.
No author information or markup
Blog posts without a named author, bio, and author schema are weak on E-E-A-T signals that Google increasingly factors into content quality assessment.
How SEOScan Detects This
Article schema validation
We check all blog post pages for Article or BlogPosting JSON-LD and validate required fields including author, datePublished, and image.
Blog URL pattern analysis
We detect date-based URL structures and flag them as harder to manage for evergreen content.
Internal link audit from blog
We measure how many of your blog posts contain at least one internal link pointing to a product or collection page.
Tag page detection
We scan for /blogs/[blog]/tagged/[tag] pages and assess whether they have sufficient unique content to merit indexing.
Author markup check
We verify whether blog posts include author name markup and whether author profile pages exist.
Quick Wins
Actions you can take today - no developer needed.
Add at least 2-3 internal links from every new blog post to relevant product or collection pages. Use natural anchor text matching the target page's keyword, such as "women's trail running shoes" linking to that collection.
Add Article JSON-LD to your blog post template in Shopify. At minimum include: @type, headline, author (with @type Person and name), datePublished, and image.
Consolidate your blog tags. Audit /blogs/news/tagged/[tag] in Google Search Console. Delete tags with fewer than 3 posts and redirect them to the main blog URL.
Create an author page for each content writer on your team at /pages/[author-name]. Link to it from every post they write. This builds your E-E-A-T author entity with Google.
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