Fix common Shopify SEO issues

Your Shopify store pages are missing meta descriptions, which appear in search results and influence click-through rates. When no meta description is set, Google auto-generates one - often pulling irrelevant text from the page that reduces clicks.

Product images without alt text prevent Google from understanding your images, exclude them from Google Image Search, and fail WCAG accessibility requirements. On Shopify, alt text must be set individually per image - it is not inherited from the product title.

Product pages without JSON-LD structured data cannot qualify for Google's rich results - the enhanced search listings that show price, availability, star ratings, and review counts directly in search results. Rich results significantly increase click-through rate and product visibility.

Multiple pages sharing the same title tag confuse Google about which page to rank for a keyword. On Shopify, duplicates typically arise from auto-generated titles on variant pages, collection-filtered pages, and pages where the SEO title field was left blank - causing Shopify to fall back to the store name alone.

A slow Shopify store hurts both conversions and search rankings. Page speed is a confirmed Google ranking factor, and Core Web Vitals (LCP, CLS, TBT) are measured by real users via the Chrome User Experience Report. Shopify stores are particularly vulnerable to speed issues because each installed app adds JavaScript to the storefront.

Shopify's URL architecture creates multiple valid URLs for the same content - product pages accessible via /products/ and /collections/[name]/products/, tag-filtered collection pages, sort-by parameter URLs, and pagination. Without correct canonical tags, Google may index the wrong version, split ranking signals, or flag the site for duplicate content.