Mejuri Shopify SEO Audit 2026
Mejuri is the fine jewellery brand that scaled on Shopify Plus with a content-led discovery model and a storefront frequently studied for high-value DTC merchandising.
Audit metrics
Top issues to fix
Surfaced from 7 runners. Critical issues are listed first.
Critical: most images are missing alt text
criticalproduct-graderOnly 55% of images have alt text. This kills Google Images traffic and creates accessibility liability. Add alt text via the Shopify product image popup.
Meta description is short (110 chars)
warningmeta-checkerShort descriptions waste valuable SERP real estate. Aim for 150-160 characters. Include the primary keyword, a unique selling point and a soft call to action.
No Product schema detected
warningschema-checkerIf this is a product page, Product schema is essential for rich results in Google Shopping and standard web search. Shopify themes Dawn and most premium themes inject it automatically — check the theme has not been overridden.
No BreadcrumbList schema detected
warningschema-checkerBreadcrumbList tells Google to display the breadcrumb path under your search result rather than the bare URL. It is a free CTR uplift. Add it to your theme via the breadcrumb Liquid section.
Tune meta description length
warningproduct-graderCurrent description is 326 chars. Aim for 150-160 chars with the primary keyword and a soft call-to-action.
Add BreadcrumbList schema
warningproduct-graderBreadcrumb schema replaces the bare URL in the SERP with a clickable path. Free CTR uplift. Add it via the breadcrumb section in your theme.
Set image width and height attributes
warningproduct-graderImages without explicit width/height cause Cumulative Layout Shift, hurting Core Web Vitals on mobile. Most Shopify themes do this automatically — a customised theme is likely the culprit.
No Twitter card type declared
infometa-checkerAdd <meta name="twitter:card" content="summary_large_image"> so X/Twitter renders a large product image instead of a small thumbnail when your URL is shared.
Organization schema has no sameAs links
infoschema-checkersameAs is an array of authoritative profile URLs (Twitter, Instagram, LinkedIn, Wikipedia). It strengthens entity disambiguation in Google's knowledge graph and is trivial to add.
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Scan a Shopify store freeThis audit is a public SEO snapshot of Mejuri's storefront. Data captured 29 April 2026. We refresh curated brand audits on a weekly cadence. SEOScan is not affiliated with Mejuri.